Kate Moss paused to browse at an antiques jewellery store in London on 20 January 2010, dressed in jeans and brown boots and carrying a handbag. The photograph captures an ordinary London outing just a week before a significant career move for the British model.
On 27 January 2010, in Paris, Moss launched her own line of bags for France's Longchamp, having served as the face of the brand for the previous four years.
The first pieces from the collection were set to reach Longchamp's boutiques and a handful of select department stores, including Selfridges in London, on 11 February 2010.
Longchamp released images of Moss's debut range for the label, which was unveiled at The Ritz in Paris during the city's haute couture week.